Brand SERP Audit: 30 Query Setiap Quarter

Quarterly brand SERP audit = check-up yang mengungkap masalah sebelum impact besar. 30 query standard, execute 4x setahun, consistent protocol. Spend 1-2 jam per audit, save jauh lebih banyak reactive firefighting.

30 query standard

1. [brand name]
2. [brand name] review
3. [brand name] customer
4. [brand name] contact
5. [brand name] pricing
6. [brand name] vs [competitor]
7. [brand name] [city]
8. [brand name] jobs
9. [brand name] founder
10. [brand name] history
11. [brand name] case study
12. [brand name] alternative
13. [brand name] complaint
14. [brand name] scam
15. [brand name] glassdoor
16. [founder name]
17. [founder name] [brand name]
18. [founder name] book
19. [founder name] speaker
20. [founder name] linkedin
21. [industry] [city]
22. [service type] [city]
23. best [service] [city]
24. [product name]
25. [product name] review
26. [product name] price
27. [industry] expert Indonesia
28. [niche specific query 1]
29. [niche specific query 2]
30. [niche specific query 3]

Metric per query

Spreadsheet template

Columns:
- Query
- Position
- Knowledge Panel (Y/N, accurate?)
- AI Overview (Y/N, cited?)
- Site links (count)
- Image pack (Y/N)
- Video pack (Y/N)
- Featured snippet (Y/N, brand?)
- PAA (appearances)
- Competitors ranking above
- Negative mentions
- Notes

Rows: 30 query
Tabs: Q1, Q2, Q3, Q4 per year

Comparison: Same query YoY dan QoQ

Red flag patterns

• Position drop 2+ for brand query. Likely algorithm update atau penalty.
• Knowledge Panel hilang. Investigate Wikidata + schema.
• Competitor rank #1 for brand query. Need immediate brand SEO fix.
• Negative review visible top 10. Reputation management.
• Feature snippet lost ke competitor. Content optimization.
• Image pack dominated competitor. Visual asset investment.