Indonesian E-Commerce Schema: Tokopedia, Shopee, Blibli

Kalau produkmu dijual di Tokopedia, Shopee, Blibli, DAN situs resmi, kamu punya 4 URL untuk produk yang sama. Schema harus handle multi-source tanpa bikin duplicate content issue.

Template Product dengan multi-source offer

{
  "@context": "https://schema.org",
  "@type": "Product",
  "@id": "https://hibrkraft.com/products/leather-journal-a5/#product",
  "name": "Hibrkraft Leather Journal A5",
  "description": "Handmade leather journal, A5 size, 120 pages blank paper.",
  "image": [
    "https://hibrkraft.com/images/journal-a5-main.webp",
    "https://hibrkraft.com/images/journal-a5-detail.webp"
  ],
  "brand": {
    "@type": "Brand",
    "name": "Hibrkraft"
  },
  "manufacturer": {
    "@id": "https://hibrkraft.com/#organization"
  },
  "sku": "HKR-JA5-001",
  "offers": [
    {
      "@type": "Offer",
      "url": "https://hibrkraft.com/products/leather-journal-a5/",
      "price": "350000",
      "priceCurrency": "IDR",
      "availability": "https://schema.org/InStock",
      "seller": { "@id": "https://hibrkraft.com/#organization" }
    },
    {
      "@type": "Offer",
      "url": "https://tokopedia.com/hibrkraft/leather-journal-a5",
      "price": "375000",
      "priceCurrency": "IDR",
      "seller": { "@type": "Organization", "name": "Tokopedia" }
    },
    {
      "@type": "Offer",
      "url": "https://shopee.co.id/hibrkraftid/leather-journal-a5",
      "price": "375000",
      "priceCurrency": "IDR",
      "seller": { "@type": "Organization", "name": "Shopee" }
    }
  ]
}

Canonical strategy

Google perlu tahu URL mana yang primary. Canonical biasanya situs resmi, marketplace URL jadi secondary.

• Situs resmi: canonical ke diri sendiri (self-canonical).
• Marketplace (Tokopedia, Shopee): kamu tidak kontrol canonical mereka. Jangan khawatir, platform handle.
• sameAs di schema: link ke profil toko resmi di marketplace, bukan individual product URL.

Review aggregation

Shopee dan Tokopedia punya review di listing mereka. Jangan duplicate di schema situs resmi kecuali benar-benar consolidated.

Price synchronization

• Price di situs resmi = base price (biasanya termurah).Marketplace markup untuk platform fee.
• Update price bersamaan di semua channel.Diskon konsisten untuk avoid customer confusion.
• Currency IDR konsisten.Bukan 'Rp' string, pakai ISO.
• Include VAT / PPN note di description.Transparency.