Service Area: Schema untuk Field Service

Business yang mobile/field service punya tantangan unik: tidak punya 'location' tunggal, tapi tetap punya 'service area'. Schema harus mencerminkan ini.

Schema untuk service area

{
  "@type": ["LocalBusiness", "Organization"],
  "@id": "https://ptarsindo.com/#business",
  "name": "PT Arsindo Integrasi Pompa",
  "description": "Pump engineering and integration services across Jabodetabek.",
  "url": "https://ptarsindo.com/",
  "telephone": "+62-xxx",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Jl. xxx",
    "addressLocality": "Bekasi",
    "addressRegion": "West Java",
    "postalCode": "xxxxx",
    "addressCountry": "ID"
  },
  "areaServed": [
    { "@type": "City", "name": "Jakarta" },
    { "@type": "City", "name": "Bogor" },
    { "@type": "City", "name": "Depok" },
    { "@type": "City", "name": "Tangerang" },
    { "@type": "City", "name": "Bekasi" },
    {
      "@type": "GeoCircle",
      "geoMidpoint": {
        "@type": "GeoCoordinates",
        "latitude": -6.2,
        "longitude": 106.816
      },
      "geoRadius": "150000"
    }
  ],
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Field services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Pump installation"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Preventive maintenance"
        }
      }
    ]
  }
}

GBP setting

• Service Area Business mode: ON.Setting di GBP edit.
• Address hidden bila preferred.Untuk field service home-based.
• List 5-20 area yang dilayani.GBP support city, postal code, atau radius.
• Listed area match actual servicing.Jangan claim area yang tidak dilayani.
• Update bila ekspansi.Service area grow = update GBP.

Konten lokal per area

Untuk SEO local di area yang dilayani, bisa buat landing page per kota:

/service-area/jakarta/
/service-area/bogor/
/service-area/depok/
/service-area/tangerang/
/service-area/bekasi/

Konten tiap halaman 400-800 kata:
  - Layanan specific di kota itu
  - Case study lokal bila ada
  - Customer testimonial lokal
  - Contact info + response time estimate
  - Link internal ke landing utama