Evergreen vs Seasonal: Ratio yang Sehat
Ratio konten evergreen vs seasonal untuk B2B domain. Pros/cons masing-masing, dan content calendar yang balance.
Konten evergreen bekerja selama 2-5 tahun dengan mild update. Konten seasonal (news, year-end review) bekerja 1-4 minggu. Mana yang lebih value? Untuk B2B, jawabannya majority evergreen dengan strategic seasonal.
Ratio yang direkomendasikan
| Domain type | Evergreen | Seasonal |
|---|---|---|
| B2B consulting/agency | 80% | 20% |
| B2B SaaS | 70% | 30% |
| B2B industrial | 90% | 10% |
| Editorial / publisher | 40% | 60% |
| E-commerce | 60% | 40% |
Contoh konten evergreen
- Pillar page untuk topik foundational.
- How-to dan walkthrough untuk task yang persisten.
- Definitional piece ('What is X').
- Template dan framework.
- Case study dengan outcome long-term.
- Comparison guide antar solusi.
- Historical content yang mendefinisikan niche.
Contoh konten seasonal
- News analysis (regulation change, market shift).
- Event recap (conference, launch).
- Year-end review atau prediction.
- Response ke industry moment spesifik.
- Holiday atau cultural moment tie-in.
Calendar balance template
Bulan typical (B2B consulting, 4 post/bulan): Week 1: Evergreen pillar atau spoke (1 post) Week 2: Seasonal atau news analysis (1 post) Week 3: Evergreen spoke (1 post) Week 4: Case study atau deep dive (1 post) Ratio: 3 evergreen + 1 seasonal = 75/25
Refresh cadence evergreen
| Content age | Action |
|---|---|
| 0-6 bulan | Leave as is |
| 6-12 bulan | Check angka / statistic, update kalau basi |
| 1-2 tahun | Minor rewrite, extend section baru, update date |
| 2+ tahun | Major rewrite OR deprecate OR consolidate |
Metric untuk decision
- Traffic trend 30/60/90/365 hari.Evergreen: stabil atau growing. Seasonal: peak then decay.
- SERP rank volatility.Evergreen: stable. Seasonal: declining.
- Relevance check manual.Apakah angka/fakta masih akurat?
- Internal link status.Masih banyak link masuk? Bobot refresh tinggi.
- Business goal alignment.Masih match current offering?
Compounding
80% evergreen = traffic compounding year over year. 80% seasonal = traffic flat atau declining (kerja keras terus). Invest ke evergreen long-term.
