AI & LLM Visibility Reference 6 menit

Schema untuk Generative Engine Optimization (GEO)

Schema markup khusus untuk meningkatkan citation di AI generative (ChatGPT, Gemini, Perplexity). Properti yang jarang dibahas tapi high-signal.

GEO (Generative Engine Optimization) adalah nama baru untuk optimasi AI visibility. Meskipun belum ada schema 'GEO-specific', beberapa schema standard punya properti yang specifically useful untuk GEO. Berikut yang paling bernilai.

Properti high-value untuk GEO

SchemaPropertiWhy
Articleauthor.knowsAboutTopical expertise declaration
ArticleaboutExplicit topic reference
ArticlementionsEntity mentions in content
ArticlecitationExternal source citations
OrganizationknowsAboutTopical authority
OrganizationknowsLanguageLanguage capability
PersonalumniOfEducational trust
PersonawardRecognition signals
PersonhasOccupationProfessional identity
ProductisRelatedToProduct ecosystem
ServiceaudienceTarget demographic
EventperformerAuthority speakers

Article dengan GEO properties

{
  "@type": "Article",
  "headline": "Entity Infrastructure 101: Cara Muncul di Knowledge Graph",
  "author": {
    "@id": "https://hibranwar.com/#person",
    "knowsAbout": ["entity SEO", "Knowledge Graph", "Wikidata"]
  },
  "about": [
    { "@type": "Thing", "name": "entity SEO" },
    { "@type": "Thing", "name": "Google Knowledge Graph" },
    { "@type": "Thing", "name": "Wikidata Q-ID" }
  ],
  "mentions": [
    { "@id": "https://hibranwar.com/#organization" },
    { "@type": "Thing", "name": "schema.org" },
    { "@type": "Thing", "name": "llms.txt" }
  ],
  "citation": [
    {
      "@type": "CreativeWork",
      "name": "The Google Knowledge Graph paper",
      "url": "https://research.google/pubs/..."
    },
    {
      "@type": "CreativeWork",
      "name": "llms.txt specification",
      "url": "https://llmstxt.org/"
    }
  ]
}

Entity mention enrichment

mentions property memberitahu LLM: 'article ini menyebut entitas-entitas berikut dengan substance'. Jangan list 50 entitas. Hanya 5-15 yang benar-benar dibahas substantive.

Citation signal

  • citation array dengan 3-10 external references.Source primer, bukan opini random.
  • Setiap citation punya name dan URL.Kalau URL tidak ada, at least name + author.
  • Mix source: academic, authoritative web, official docs.Variety = credibility.
  • Citation di konten match citation di schema.Body text juga mencantumkan.
Emerging pattern

Beberapa pilot program Perplexity dan ChatGPT menggunakan schema citation sebagai verifikasi sumber. Konten dengan citation rapi = lebih mudah dikutip dengan attribution.