Schema untuk Generative Engine Optimization (GEO)
Schema markup khusus untuk meningkatkan citation di AI generative (ChatGPT, Gemini, Perplexity). Properti yang jarang dibahas tapi high-signal.
GEO (Generative Engine Optimization) adalah nama baru untuk optimasi AI visibility. Meskipun belum ada schema 'GEO-specific', beberapa schema standard punya properti yang specifically useful untuk GEO. Berikut yang paling bernilai.
Properti high-value untuk GEO
| Schema | Properti | Why |
|---|---|---|
| Article | author.knowsAbout | Topical expertise declaration |
| Article | about | Explicit topic reference |
| Article | mentions | Entity mentions in content |
| Article | citation | External source citations |
| Organization | knowsAbout | Topical authority |
| Organization | knowsLanguage | Language capability |
| Person | alumniOf | Educational trust |
| Person | award | Recognition signals |
| Person | hasOccupation | Professional identity |
| Product | isRelatedTo | Product ecosystem |
| Service | audience | Target demographic |
| Event | performer | Authority speakers |
Article dengan GEO properties
{
"@type": "Article",
"headline": "Entity Infrastructure 101: Cara Muncul di Knowledge Graph",
"author": {
"@id": "https://hibranwar.com/#person",
"knowsAbout": ["entity SEO", "Knowledge Graph", "Wikidata"]
},
"about": [
{ "@type": "Thing", "name": "entity SEO" },
{ "@type": "Thing", "name": "Google Knowledge Graph" },
{ "@type": "Thing", "name": "Wikidata Q-ID" }
],
"mentions": [
{ "@id": "https://hibranwar.com/#organization" },
{ "@type": "Thing", "name": "schema.org" },
{ "@type": "Thing", "name": "llms.txt" }
],
"citation": [
{
"@type": "CreativeWork",
"name": "The Google Knowledge Graph paper",
"url": "https://research.google/pubs/..."
},
{
"@type": "CreativeWork",
"name": "llms.txt specification",
"url": "https://llmstxt.org/"
}
]
}
Entity mention enrichment
mentions property memberitahu LLM: 'article ini menyebut entitas-entitas berikut dengan substance'. Jangan list 50 entitas. Hanya 5-15 yang benar-benar dibahas substantive.
Citation signal
citationarray dengan 3-10 external references.Source primer, bukan opini random.- Setiap citation punya name dan URL.Kalau URL tidak ada, at least name + author.
- Mix source: academic, authoritative web, official docs.Variety = credibility.
- Citation di konten match citation di schema.Body text juga mencantumkan.
Beberapa pilot program Perplexity dan ChatGPT menggunakan schema citation sebagai verifikasi sumber. Konten dengan citation rapi = lebih mudah dikutip dengan attribution.