Schema Service: Jasa Profesional B2B

Schema Service lebih fleksibel dari Product tapi sering dilewatkan. Padahal untuk firma jasa (konsultan, agensi, engineering service), Service yang tepat diisi jadi anchor untuk authority signal.

Template Service untuk entity audit

{
  "@context": "https://schema.org",
  "@type": "Service",
  "@id": "https://services.hibranwar.com/audit/#service",
  "serviceType": "SEO audit service",
  "name": "Entity Audit Sprint",
  "alternateName": "Audit Entitas",
  "description": "Audit infrastruktur entitas brand 48 jam. Skor entity, gap Knowledge Graph, schema drift, LLM citation consistency, 3 tindakan prioritas.",
  "provider": {
    "@id": "https://hibranwar.com/#organization"
  },
  "areaServed": [
    {
      "@type": "Country",
      "name": "Indonesia"
    },
    {
      "@type": "AdministrativeArea",
      "name": "Southeast Asia"
    }
  ],
  "audience": {
    "@type": "BusinessAudience",
    "audienceType": "B2B enterprise, manufacturer, publisher"
  },
  "serviceOutput": {
    "@type": "DigitalDocument",
    "name": "Audit Report 20 halaman",
    "encodingFormat": "application/pdf"
  },
  "hoursAvailable": {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
    "opens": "09:00",
    "closes": "17:00"
  },
  "offers": {
    "@type": "Offer",
    "priceSpecification": {
      "@type": "PriceSpecification",
      "price": "0",
      "priceCurrency": "IDR",
      "description": "Gratis untuk audit pertama (batch)"
    }
  },
  "isRelatedTo": [
    { "@id": "https://services.hibranwar.com/schema-graph-build/#service" },
    { "@id": "https://services.hibranwar.com/sprint/#service" }
  ]
}

Properti service yang penting

• serviceType — klasifikasi berdasarkan kategori standard.Bukan marketing language. 'SEO audit service' > 'entity superpower audit'.
• areaServed — geografis layanan.Country atau AdministrativeArea. Remote services = Country(Indonesia), atau GeoCircle.
• audience — BusinessAudience untuk B2B.Google memfilter SERP by audience.
• serviceOutput — bentuk deliverable.Report, strategy doc, implementation. Spesifik.
• provider — reference ke Organization @id.Bukan re-definisi.
• isRelatedTo — service lain dalam portofolio.Cross-link ke service selaras.
• offers.price — '0' bila free, atau omit sepenuhnya.Jangan kasih harga yang tidak nyata.
• hoursAvailable — untuk time-bounded service.Office hours atau turnaround window.

Multiple service di satu halaman

Bila halaman /services/ list banyak service, gunakan ItemList:

{
  "@type": "ItemList",
  "name": "Hibranwar Labs Service Catalog",
  "itemListElement": [
    { "@type": "ListItem", "position": 1, "item": { "@id": "https://services.hibranwar.com/audit/#service" } },
    { "@type": "ListItem", "position": 2, "item": { "@id": "https://services.hibranwar.com/sprint/#service" } }
  ]
}