E-E-A-T untuk Firma Konsultan dan Agensi
Experience, Expertise, Authoritativeness, Trustworthiness: bagaimana firma jasa bisa demonstrate konkret, bukan hanya claim.
E-E-A-T sering disebut tapi jarang di-operationalize. Untuk firma jasa, empat signal ini harus visible di situs, bukan hanya di sales deck. Ini breakdown konkret.
Experience (first-hand)
- Case study anonim dengan angka.Proof kamu actually done this.
- Sebelum/sesudah dokumentasi.Screenshot, data, foto workshop.
- Founder post-mortem atau retrospective.Pelajaran dari proyek nyata.
- Photo field operation.Bukan stock photo.
- Sample output atau deliverable.Portfolio, white paper excerpt.
Expertise (depth of knowledge)
- Author page dengan credentials.Degree, certification, years experience.
- Published books atau papers.Ibrahim: 6 Google Play Books.
- Speaking record (event, audience size).Keynote, panel, workshop.
- Original framework atau methodology.Named, documented.
- Technical depth di content.Schema, code snippet, real implementation.
Authoritativeness (recognition)
- Industry association membership.KADIN, APINDO, asosiasi spesifik.
- Editorial mention (press).Bogor Today, Bogor-Kita, dll.
- Academic citation.Paper, textbook reference.
- Award atau certification.Industry award, professional cert.
- Board position atau committee.Governance role.
- Media channel ownership.Podcast, blog dengan audience.
Trustworthiness (transparency)
- Legal entity (PT, LLC) disclosed.SIUP, NIB visible.
- Physical office address (atau registered).Bukan hanya PO Box.
- Named staff di about page.Bukan 'our team' generic.
- Contact info multiple channels.Email, phone, WhatsApp.
- Privacy policy, terms of service.Legal basics.
- Client list (dengan permission).Named clients.
- Pricing transparency (at least range).Fair expectation.
- Warranty atau guarantee.Commitment bila tidak deliver.
Scoring untuk audit
| Kategori | Items | Target |
|---|---|---|
| Experience | 5 items | Min 4/5 visible |
| Expertise | 5 items | Min 4/5 visible |
| Authoritativeness | 6 items | Min 4/6 visible |
| Trustworthiness | 8 items | Min 6/8 visible |
Common gap
Kebanyakan firma Indonesia score tinggi di Expertise tapi rendah di Authoritativeness. Press mention dan committee role yang susah di-fake — ini yang paling bobot. Invest di authority building jangka panjang.
