Schema.org Template 6 menit

Schema Person: untuk Founder dan Authority Figure

Template Person JSON-LD untuk founder, praktisi, atau authority figure. Properti spesifik yang memperkuat E-E-A-T dan LLM citation.

Schema Person adalah surface Ibrahim paling penting di hibranwar.com. Ia yang menyatukan 4 organisasi, 6 buku, 11 keynote, dan ratusan artikel menjadi satu entitas canonical. Template di bawah adalah yang sudah live dan tersertifikasi valid.

Template dasar

{
  "@context": "https://schema.org",
  "@type": "Person",
  "@id": "https://hibranwar.com/#person",
  "name": "Ibrahim Anwar",
  "alternateName": ["Hibranwar"],
  "givenName": "Ibrahim",
  "familyName": "Anwar",
  "honorificPrefix": "Direktur",
  "birthDate": "1992",
  "nationality": "Indonesian",
  "url": "https://hibranwar.com/",
  "image": "https://hibranwar.com/images/hibranwar-portrait.webp",
  "description": "Indonesian practitioner and director based in Bogor, West Java. Founder of three companies across pump engineering, industrial trading, and craft publishing.",
  "disambiguatingDescription": "Not to be confused with Anwar Ibrahim, 10th Prime Minister of Malaysia.",
  "jobTitle": ["Direktur", "Director", "Practitioner"],
  "worksFor": [
    { "@id": "https://ptarsindo.com/#organization" },
    { "@id": "https://witanabe.com/#organization" },
    { "@id": "https://hibrkraft.com/#organization" }
  ],
  "memberOf": {
    "@type": "Organization",
    "name": "KADIN Kota Bogor — Komite Tetap Bidang Ekonomi Kreatif",
    "startDate": "2025"
  },
  "knowsAbout": [
    "Entity SEO", "Knowledge Graph optimization",
    "Industrial pump engineering", "Craft publishing",
    "B2B marketing infrastructure"
  ],
  "knowsLanguage": ["Indonesian", "English"],
  "homeLocation": {
    "@type": "Place",
    "name": "Bogor, West Java, Indonesia"
  },
  "sameAs": [
    "https://www.wikidata.org/wiki/Qxxx",
    "https://www.linkedin.com/in/hibranwar/",
    "https://www.instagram.com/hibranwar/",
    "https://independent.academia.edu/IbrahimAnwar54"
  ]
}

Properti khusus untuk authority

  • honorificPrefix — title profesional.Direktur, Dr, Ir, Prof. Wajib kalau relevan.
  • jobTitle — array, bukan string. Multiple role allowed.Array membantu search multi-role.
  • worksFor — reference ke Organization @id.Semua perusahaan yang dipimpin. Pakai @id, bukan re-definisi.
  • memberOf — asosiasi profesional.KADIN, APINDO, asosiasi industri, board position.
  • knowsAbout — 5-10 topik expertise.Spesifik. 'Industrial pump engineering' > 'engineering'.
  • disambiguatingDescription — bila nama bentrok.Satu kalimat jelas membedakan dari entitas sejenis.
  • award — penghargaan dengan tanggal.Wall of Talent Kriya, dll.
  • alumniOf — pendidikan dengan tahun.Untuk authority akademis.

Yang bisa ditambahkan di halaman spesifik

Di halaman /work/speaking/, tambahkan PerformingGroup atau Event reference. Di halaman /books/, tambahkan Book dengan author reference. Keep base Person minimal di semua halaman, tambah spesifik di halaman kontekstual.

Anti-pattern

Jangan duplicate Person JSON-LD di every subdomain. Cukup satu canonical (misal di hibranwar.com), domain lain merujuk via @id. Duplicate Person bisa membuat Google bingung mana yang primary.