Schema Product: untuk Produk Engineering

Kebanyakan tutorial Schema Product mengasumsikan e-commerce consumer. Untuk engineering B2B (pompa, valve, machinery), properti yang relevan berbeda. Fokus bukan ke price + buy button, tapi ke spec, certification, dan service relationship.

Template untuk pompa industrial

{
  "@context": "https://schema.org",
  "@type": "Product",
  "@id": "https://witanabe.com/products/albin-alp-series/#product",
  "name": "ALBIN ALP Series Air-Operated Diaphragm Pump",
  "alternateName": "ALBIN ALP AODD",
  "productID": "ALP-12/12",
  "sku": "WII-ALP-1212",
  "description": "Air-operated double diaphragm pump for viscous fluid transfer. Flow 0.65 L/s, max pressure 8 bar. PTFE diaphragms.",
  "brand": {
    "@type": "Brand",
    "name": "ALBIN Pump"
  },
  "manufacturer": {
    "@type": "Organization",
    "name": "ALBIN Pump SAS",
    "url": "https://www.albin-pump.com/"
  },
  "seller": {
    "@id": "https://witanabe.com/#organization"
  },
  "category": "Industrial Pumps > Air-Operated Diaphragm Pumps",
  "image": [
    "https://witanabe.com/images/albin-alp-1212-main.webp",
    "https://witanabe.com/images/albin-alp-1212-cutaway.webp"
  ],
  "isAccessoryOrSparePartFor": [
    { "@id": "https://witanabe.com/products/albin-series/#product" }
  ],
  "material": ["PTFE", "Polypropylene", "Stainless Steel 316"],
  "weight": {
    "@type": "QuantitativeValue",
    "value": 12,
    "unitCode": "KGM"
  },
  "additionalProperty": [
    { "@type": "PropertyValue", "name": "Flow rate max", "value": "0.65 L/s" },
    { "@type": "PropertyValue", "name": "Max operating pressure", "value": "8 bar" },
    { "@type": "PropertyValue", "name": "Connection size", "value": "1/2 inch" },
    { "@type": "PropertyValue", "name": "Diaphragm material", "value": "PTFE" }
  ],
  "hasEnergyConsumptionDetails": "Air-operated, no electrical consumption",
  "countryOfOrigin": "France",
  "gtin": "[bila ada]",
  "isRelatedTo": [
    { "@id": "https://witanabe.com/products/pump-accessories/#product" }
  ]
}

Properti engineering yang penting

• additionalProperty array — spec sheet lengkap.Flow, pressure, temperature, material. Ini jantung datasheet.
• material array — konstruksi body dan part kritis.Procurement mencari by material.
• isAccessoryOrSparePartFor — referensi ke parent product.Penting untuk cross-sell spare parts.
• manufacturer dan seller terpisah.Kalau kamu distributor, manufacturer = brand principal, seller = dirimu.
• countryOfOrigin — tempat diproduksi.Untuk procurement pemerintah, ini mandatory info.
• category — pakai hierarchy industri.Breadcrumb-style: 'Pumps > Diaphragm > Air-operated'.
• hasEnergyConsumptionDetails untuk produk energi.Atau catatan lain seperti 'air-operated'.
• gtin / sku / productID — minimal satu.Untuk tracking di procurement platform.

Yang bisa dihindari untuk B2B

• offers dengan harga spesifik: harga B2B sering by-quote. Omit daripada salah.
• aggregateRating: review B2B jarang public. Jangan fake.
• review: sama dengan di atas. Tanpa data, omit.
• inStock status: untuk build-to-order atau import, ini menyesatkan.